Social media is an excellent platform for promoting a business. By running posts as ads, you can reach new audiences and win over new customers. Of course, your posts need to be engaging, which means experimenting with different types of content. Below are just 6 types of content that are certain to captivate your target audience.
Posts with images typically produce a 650% higher engagement than posts without images. Photographs are just one form of imagery you can use to promote your company. A few examples of effective ways to use photos to promote a business could include:
- A photo of your most visually existing product in use
- A before and after photo of your work to show the progress you’re capable of
- A happy smiling photo of your team to build trust
- A photo of a busy company event to showcase how popular your company is
By hiring a professional photographer, you can make sure that such photos are top quality.
Videos can generate even more engagement than images. Most social media sites now autoplay videos as people scroll, helping hook social media users. A few video ideas to help promote your business could include:
- A video advert to help people remember your product and brand
- A behind-the-scenes video of your work in progress to build trust and display your talent
- An explainer video to help people understand your product or industry
- A live-streamed video of an event to show what you’ve been up to
A professional video production company such as Fable Studios is worth hiring to help produce the best quality video. It’s worth noting that video content can be live-action or animated.
Infographics are an exciting way to display facts and figures by accompanying them with graphs, diagrams, and illustrations. Such facts and figures could relate to your company or industry and could be used to build trust and interest in your business.
You can hire a graphic designer to produce an infographic for you.
Sharing a meme related to your company or industry can be a great way to build engagement through humor and show that you’re a fun company.
Of course, a poorly-chosen meme could backfire and just make your company look uncool, so make sure a meme is genuinely funny before sharing. There are meme generator tools online that you can use to create your own image-based memes.
Polls can be a great way to encourage interaction. They can be used as a form of market research, or you can simply use them to start debates. Either way, they’re an effective way to promote your business. Check out this guide at Dot Knowledge for tips on how to promote your business using polls.
Social media competitions are also a great way to build engagement. This typically includes entering people into a raffle and then offering your product/service as a prize. Such content can not only get people engaged but can also actively encourage customers to research your product and become aware of your company. There are guides online that can help provide tips on how to host an engaging contest.