Make sure you see what’s selling first. Even if you have high enthusiasm for your niche topic, you still don’t know exactly what others are spending their money on until you research it. Part of your systematic approach toward higher income will be to see what’s selling.
It may not be what you would prefer, but find out why others do prefer it. Of course, if you do have a differing opinion, you can also tell your audience why you think differently. After all, they’re tuned in to get your opinion, so don’t hold back.
Do recognize, however, that everyone has different priorities and preferences. When you look at the bestseller list for products in your niche, such as cookware on Amazon, you might turn your nose up at the basic non-stick cookware set that sells for anywhere from $40 to $80.
Your preference might be the more expensive, more durable ceramic cookware set. But not everyone has the budget for that or the pickiness of even having a preference. The bestseller lists will give you some great information about what people like.
What’s Selling Brand Wise
It will show you if certain brands are popular if materials (like stainless steel) are a big hit, the size that sells most – such as sets of 8 versus 12 pieces, which colors are being ordered more, and so on.
If you see that there are seven different sets of blue cookware in the top thirty listings, then you might want to create an affiliate review blog post for the top 10 blue cookware sets on Amazon.
Then you can include those top sever, and add on three more blue cookware sets. You can also drill that type of detail down in your review. If you notice that turquoise is the specific blue outselling the others, make a review for the top 10 turquoise cookware sets online.
Your blog post will be so specific that it will have a very high chance of outperforming other affiliates who simply create reviews for the best cookware sets, or even best blue cookware sets.
Shoppers are specific when they’re wanting to buy online. If someone knows they want to match the other turquoise items in their kitchen, you can bet they’re going to use that in their search phrase – and seeing your post pop up is going to entice them over someone else’s broad, vague title and post.
How to Craft a Profit-Pulling Review for Your Blog
This is where many senior (and otherwise) bloggers go horribly wrong. They forget that consumers can read. They can go to Amazon and type in the best cookware set and get a slew of results to sort through.
They can read the specifications, like what the cookware is coated with, how many pieces, how big each pot is, and so on. What they can’t immediately do is evaluate the pros and cons of it versus another set.
They often don’t have time to sit down, run comparisons, and analyze all of the consumer reviews that Amazon has listed. That’s what they need you to do. They also need you to provide them with more information than what’s listed.
So in order to wow your audience, approach your reviews with a system you follow to cover everything they may need to know. On your blog, you can even have a table of contents for the review, so they can skip aspects they don’t care about and go-to sections that matter to them.
Go to the comments and reviews on the products and see what matters most to them. You’re still going to cover the basic details that the vendor provides on the site, but you want to go a bit further.
The vendor and the consumer think of things differently. A vendor will say things like, “Has a non-stick surface.” But a consumer says, “Easy to clean.” So when you see a feature like “non-stick surface,” add your commentary about how frustrating it is when you buy cookware that is impossible to clean or that can’t be put in the dishwasher.
Hype up the fact that this particular cookware set gets rave reviews for being so easy to clean. Amazon even has a word cloud of popular things people say about their products.
Click on the “easy to clean” tag and you’ll see the reviews that mention it. You might see where someone mentions how it’s easy to clean so it stays pretty or it stays shiny, and that’s another talking point for you to mention in your review.
You want to use casual consumer lingo in your reviews, touching on their frustrations with previous purchases and explaining why the solutions you’re presenting will eliminate their worry and deliver satisfaction.