Starting a podcast is like building your own media company and making sure your listeners are happy and growing.
However, Podcasts have never been more popular than they are today. In fact, there are over 8,50,000 active podcasts as of now and the number is looking to increase in the years to come.
I have some pro tips to help you start your podcast and launch it with a bang! These tips are also useful for an experienced podcaster.
- Get Great Guests–and Be A Great Guest
Guests can be a valuable factor in a successful podcast. An expert guest will not only share interesting and intelligent things for the listeners but also they will most likely be bringing in plenty of their followers. In case you are lucky enough to get a great guest for your podcast, make sure you treat them with respect. It means don’t stick your podcast with the limited script you have, but allow them to explore topics and experiences they want to share as well.
- Voice Search Optimization For Podcasts
Since 55% of research respondents see voice search as a preferred way to lookup information on their smartphones, Voice search Optimization must be considered by podcasters and marketers in 2021. Consider that podcasts are also included in Google search results. You just need to optimize your content for you to rank higher.
- Record In A Small, Quiet Room
Recording your podcast episode in a small room will possibly help you reduce outside noise and echoes. Turn off your machines and devices that take a constant noise, shut your doors and windows, and put your pets somewhere if you have, so that won’t disturb you anymore for a couple of hours. Fill your recording with soft items such as couches, carpet, and pillows to absorb sound and errant noise.
- Find The Balance
After some of your podcasts, you will probably start receiving suggestions and comments from your listeners. They may suggest that you change the format or may request special guests. It is fine to hear the audience, staying true about your podcast’s identity is also important. Be decisive with your audience and control the direction where you want your podcast to go. It doesn’t mean ignoring your audience, but simply means, first establish who you are as a podcast, then follow the audience.
Apart from this, there is a great marketing tool that can also help you in a successful podcast. All you need to do is keep in mind these tips, get behind the mic, and build an awesome show!
Bio: Laurel Christine is a sustainable lifestyle website and creative studio. We’re storytellers, product designers, content creators, explorers, and life enthusiasts hoping to inspire growth and curiosity. We collaborate with like-minded businesses, brands, old friends, and new across a broad spectrum of projects. We are students for life and agents of change.